REARVIEW 2007 (3)
1025 Highland The Giant People of Hollywood - Part 1 I don't know the dimensions of the signs, but they're huge. Giant pieces of patchwork fabric cover the North and South sides of the building entirely. When I'm looking down on LA from the top of Runyon Canyon I can see the sign clearly from over a mile away. An iPod ad perpetuates its iconography on the side facing the Hollywood Hills and a movie advertisement perpetuates the local industry on the side facing Downtown. The building is at least 15 stories high and half again the width of that, but it is very narrow, like each floor is made up entirely of one long hallway. When I first arrived in Hollywood the the building held up an an ad for the movie of Dreamgirls. Over the roofs of the low houses and buildings and through the palm tree tops, I could see the top half of the sign from the front door of my apartment. The back of three sequin-dressed girls as they take center stage, facing a crowd obscured by glaring ...