REARVIEW 2007 (3)

1025 Highland

The Giant People of Hollywood - Part 1

I don't know the dimensions of the signs, but they're huge. Giant pieces of patchwork fabric cover the North and South sides of the building entirely. When I'm looking down on LA from the top of Runyon Canyon I can see the sign clearly from over a mile away. An iPod ad perpetuates its iconography on the side facing the Hollywood Hills and a movie advertisement perpetuates the local industry on the side facing Downtown. The building is at least 15 stories high and half again the width of that, but it is very narrow, like each floor is made up entirely of one long hallway.

When I first arrived in Hollywood the the building held up an an ad for the movie of Dreamgirls. Over the roofs of the low houses and buildings and through the palm tree tops, I could see the top half of the sign from the front door of my apartment. The back of three sequin-dressed girls as they take center stage, facing a crowd obscured by glaring footlights. The black edges of the sign met the sky, which at night gave the illusion that the girls were walking into outer space - or were at least headed for a hike in the Hollywood Hills.

Tim and I would joke that the Dreamgirls advertisement was a tarot reading for me and him and our friend and neighbor, Doug.

Subsequent signs have contained visual and metaphorical hits and misses.

The Bee Movie.

Transformers.

The Come Back Kid. (!)

However, last November when Johnny Depp's sinister face - framed in fright wig hair then a blood red backdrop - filled the sky, I must say I felt a bit of a tingle.


The movie being advertised right now is the new Indiana Jones adventure.

Nostalgia herself has decorated Hollywood in the colors of treasure maps and hand drawn jungle creatures.

One of the few efforts worth the size.

Adventure in 2008?

A treasure at the end?

Who am I to shrug at excess done up in such appealing hues?

Comments

Popular posts from this blog

Meta Victim or Palm Tree Mimic

Suiting the Actor to the Word

Plants & Animals